Our Origin Story
At Pip, we believe that the key to success in international business lies far beyond language proficiency. It’s about understanding the complex interplay of behavioural science, neuroscience, psychology, and customised communication to drive outcomes. That’s why Pip was founded — to revolutionise the way European and Eastern Asian businesses approach expansion into UK markets, secure deals, or establish a second headquarters. Here’s how it all began.
Our founder and CEO is an experienced leader with over 30 years of experience in senior roles across both the private and public sectors. Armed with a Master’s degree focusing on behavioural science and perception in communications and on the cusp of earning a Doctorate in this field, her academic and professional expertise forms the backbone of Pip’s approach. But the story doesn’t end there.
A certified TEFL instructor, our CEO spent years teaching English as a Second Language to European and Eastern Asian business professionals. Through this work, a critical insight emerged: while language proficiency is essential, it’s not sufficient on its own to overcome the barriers to business success. Instead, blending behavioural science, neuroscience, and psychology with customised language strategies can double the odds of success.
In an industry where typical success rates for pitches and deal opportunities range between 15% and 30%, the CEO’s tailored approach consistently achieved rates above 45%. These results weren’t just impressive numbers — they were a proof of concept that success comes from addressing what really makes a difference.
The Birth of Pip
Fuelled by a passion for solving this challenge, our CEO founded Pip to help international businesses use behavioural science and English as a powerful tool for influence and impact.
Our Expertise
Pip is a family-run business, with our CFO and CMO being trusted family members who share our commitment to client success. Together, we’ve built a team of strategists who are not only TEFL certified but also specialists in business English and experts in behavioural science, neuroscience, and psychology. This unique combination enables us to offer a holistic approach that goes beyond language to address the real drivers of business outcomes.
What We Offer
Our services are designed to meet the diverse needs of our clients, whether they are seeking to improve business relationships, close deals, or build a presence in the UK. We can help with corporate courses for teams, events & sessions, speaking engagements, our Business Professional Course, our Executive Programme, our Insider Membership subscription and our partner retainer contracts.
Our Mission
At Pip, we are obsessed with one goal: helping our clients succeed in UK markets. Their success is our success, and we take immense pride in the transformative impact we’ve had. By blending science, strategy, and heart, we deliver measurable results that go far beyond industry norms.
As a family-run business, we bring a personal touch to everything we do. We genuinely care about our clients and strive to go the extra mile to ensure they achieve their goals. With Pip, you’re not just getting a service — you’re gaining a partner committed to your success.
Join us on this journey to redefine what’s possible in international business. Let Pip be your strategic edge in the UK market.